Now that the second decade of the 21st century is nearing its final year we can see that the "more" and "faster" will give way to something slightly different. The revenue profession in the hotel industry has grown up: there are revenue analysts, revenue managers, directors of revenue, even vice presidents and other executives - it is fair to say the revenue profession is emerging as a champion of progress and a key to profitable growth in businesses that understand how mission-critical it is to drive revenue. Get the full story at Hospitality Net Read also "The evolution of revenue management - What generation is your revenue manager?" at Hospitality Net