One panelist likened it to paralysis by analysis—when so much data is available it can freeze the decision-making process. Smart hoteliers know it’s not about having a large amount of data but having access to the right data. And knowing how to use that data to make the right decisions. The hotel industry has come a long way in using data to forecast and price more effectively. In fact, the availability of forward-looking data and web-shopping data has pushed revenue strategy to new heights. But the industry has yet to truly capitalize on the availability of data to personalize a guest experience and better connect with guests. Get the full story at Duetto