Simpliflying partnered with Cranfield University in the UK to conduct a study on how frequent travelers (who travel at least five times a year) use social media. And here are some highlights of what they found: - There are more airlines on Twitter than there are airlines with frequent flyer programs (191 vs 179) - Almost 90% of frequent flyers use Facebook regularly, and over 65% “Like” at least one airline on Facebook - To frequent fliers cheapest fare is the least significant loyalty factor among customer service, earning loyalty points and onboard experience - 72% of frequent fliers would join a social loyalty program - Over 65% of frequent fliers would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page. - Over 80% of frequent fliers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback. Get the full story at SimpliFlying