Today, the digital map is dominated by the pin. That’s not likely to change. Pins simply make it easy to find locations on a map — too easy to ever fall out of use. However, that doesn’t mean the area around the pin will remain static. In fact, we’re seeing the buildings the pins represent undergoing a radical transformation in their clickability. If you open Google Maps and zoom in on your current location, you’ll notice that the walls of the buildings around you have become much more distinct and “3-D” — so much so that they cast tiny digital shadows. The buildings themselves have become so visually enticing recently it’s almost as if Google wants you to click on them… which of course is precisely what Google wants you to do. Get the full story at Search Engine Land Read also "Is Google Maps the next big marketing platform?"