As well as enabling guests to make bookings via their smartphone, members of the Hilton HHonors rewards programme can check-in and choose their exact room from digital floor plans, and customise their stay by purchasing their upgrades and making special requests for items to be delivered to their room, all using their mobile device. There are also plans to enable guests to check-out using their personal device, and they will even be able to use their smartphone as their room key at the majority of Hilton hotels by 2016. “The future of the travel industry unquestionably is a connected one,” explained Josh Weiss, Hilton Worldwide’s VP Brand and Guest Technology. “At Hilton, we’re investing in and delivering on a more mobile future with our recently redesigned Hilton HHonors app. With the launch of an industry-first digital check-in and room selection, we are changing how guests engage with our brand by empowering them to dream, book, stay, check-out and follow up with us right from their smartphone.” Importantly, he also recognises the value of collaborating with other key stakeholders in the travel chain to ensure that the benefits extend beyond the walls of the hotel. “There are a number of opportunities for digital collaboration between the airport, airline and hotel industries – including leveraging iBeacons and other location services and capabilities to push relevant information to travellers,” he commented. “One example of where we already see this alignment is with Hilton’s paid search strategy. By showing nearby hotels to customers affected by a specific flight cancellation, we make their experience easier and also drive business to our properties.” Get the full story at Airport Business