The articles example for a Google search “san antonio hotels” tells a more telling story for hospitality. Not only does the carousel appear, but local results have vanished. In addition still, expanded set of HotelFinder results appear directly underneath the top PPC ads. Then to add some further displacement at the top of the page, the map pushes down the side paid ads somewhat more. So now, organic placements start much further down the page. No sense at the minute on how frequently the new format is appearing but the resulting placements in the page and removal of “traditional” local SERPs will have an impact on traffic flow for those hotels happily taking their slice of traffic from this highly competitive search term and other geo-modified hotel and resort terms. Get the full story at ScreenPilot