But it’s easier said than done. With only so many open dates on the calendar, many of the popular convention destinations simply can’t take on much more meetings demand than they’re already accommodating. The result has been to prompt meeting planners to consider “off” times of the year for holding events, as well as to look to secondary and tertiary markets when choosing a location. “Group demand has been healthy and has been robust coming out of the recession, and it looks like from 2013 onward there was a shift to larger meetings,” said Jan Freitag, SVP of lodging insights at STR, parent company of Hotel News Now. “Not only do we have more group demand, but now the meeting planners are telling us their larger meetings are getting bigger, which is good news, but it begs the question: Where are all those people meeting?” Get the full story at Hotel News Now