The ten trends that have reshaped (and are still reshaping) the industry 1. Virtual community: social networks and in particular TripAdvisor have had a profound impact on customers. This has led to more transparency and, overall, to an improvement in the quality of the services provided by hospitality companies. 2. Collaborative economy: Airbnb represents a major disruption in the hotel industry. The competitive landscape is tougher than ever. The latter is further reinforced by the fact that lodging properties listed on Airbnb do not necessarily have to comply with the same rules and regulations than traditional hotels. 3. Online Travel Agents (OTAs): they have had at least three major impacts on the hospitality industry. First, they have altered distribution channels and consequently taken value away from hoteliers. Second, the notoriety of brands owned by Booking Holdings and Expedia are such that these companies have almost replaced hotel brands. Third, they have built solid relations with travellers. Now, hoteliers have to pay to get access to these customers, thereby leading to a thinner profit margin for the former. Get the full story at Hospitality.Net