Hotel guests are like celebrities: They love their swag. And not just any swag, but brand-name swag.

Which is why the Marriotts and Hyatts of the world have stopped tagging their toiletries with their own names in favor of L’Occitane, Molton Brown and other spa lines. Even midrange and boutique hotels have gotten into the act. Guests can get blissful with Bliss products at Starwood’s Aloft hotels and others. Bath and Body Works work their magic at the newly renovated Holiday Inns. Morgans Hotel Group boasts Apothia products.

“People have more trust in a product that they may be somewhat familiar with,” said Prem Devadas, president of Salamander Hospitality, which owns several hotels. “When you put your logo on the bottle, they don’t know what the product is.”

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