The market is changing faster than ever. You can’t make tomorrow’s decisions based on yesterday’s data and expect to grow. This simple eBook explains how data requirements for hoteliers have changed in the age of the always-connected traveler, and are evolving with the proliferation of technology and applications that come between hotels and the consumer. Hoteliers will learn: - The Importance of Forward-Looking Data - How It Differs, Yet Complements Other Data - Levels of Data Engagement and Pricing - Taking Action: Demand Forecasting - Tips for 2016 Budgeting Get the full story at nSight