The Travel Technology Initiative recently announced the launch of TTIcodes, an initiative to create “the definitive listing of properties” core information. Such details would include name, address, postcode or zip code, contact number plus the primary brand/chain ID to which each property belongs, according to the TTI. TTIcodes, chairman Peter Dennis says, will solve the “de-duplication nightmare faced by every travel company that takes several bedbank feeds,” saving travel companies, generally tour operators, time and effort. In today’s environment, add commission payment processors and gateways, direct connect partners, channel management tools, local booking services and DMOs, not to mention Facebook and TripAdvisor, and you’ve got a massive identification data headache. Get the full story at Tnooz