The guests they were assigned to design for were termed “Digital Avant-Gardes”—“globalized, nonconformist travelers in constant search of new, enriching encounters, cultural engagement, knowledge and inspiration.” As Claire Richmond writes in this Building Design + Construction post, “Having been assigned the ‘Digital Avant-Gardes' it soon became apparent that we were working with a contradiction. Would our tribe even stay in a hotel? Probably not. They would likely prefer alternative forms of accommodation over a traditional hotel; they appreciate the homeliness, flexibility, value and locality of these places. "So we did what we do best… we deconstructed. We focused our discussions on who these people really are and what they look for. …We needed to create an experience that was experimental and unscripted, highly sociable, community focused and creative.” Get the full story at MeetingsNet and Gensler