1. Plan Around the Calendar The 2015 spring equinox (in the Northern Hemisphere) kicks off March 20th until June 21st when the summer solstice takes over. This is a very crucial three month window that is comprised of many holidays and events worldwide that you can highlight at your hotel. There is Victoria Day in Canada, Memorial Day in the United States, Easter weekend, spring break, Mardi Gras and Mother’s and Father’s Day. April and May also spark the onset of wedding season, and although they aren’t usually optimal wedding dates like what the summer holds, you can promote early on for couples looking to book ahead for their wedding arrangements. These are only a few days celebrated as North American traditions, there is also Labour Day in China or May Day in the U.K. that you can highlight. Spring time is thriving with possibilities, so think of what other holidays you can build around the nucleus of your story. 2. Look Local The neighborhood starts to come alive in spring. After hunkering down for the colder months, local establishments shake off the frost and begin to look ahead to warmer days. Golf courses are beginning to open up, patio season is about to blossom at restaurants, there are amusement parks, festivals, carnivals, sporting events and other great events going on in your community. See if you can come up with a promotion mutually beneficial for both parties. Showcase your restaurant, maybe with new spring meal creations, breaking out the BBQ a little early and the “wine & dine” specials that you’re promoting. This is a great opportunity to enhance your role in the community by promoting local businesses and goes a long way in further solidifying the authenticity of your hotel’s narrative. Get the full story at Leonardo