What social media can do for your hotel: - Transforming customer service. Want to hear and respond to complaints? Want to know what people love about your property? All of those conversations take place online—on people’s Twitter and Facebook feeds. Reaching out and connecting with guests about their complaints and compliments in real-time is an effective tactic for managing their experiences. - Know your competition. Just as people will talk about your property on social media, they do the same for your competition. See what people say about others and use that information to hone your own messaging. - Alternative avenue for marketing. Using social media, you can get more, and often free, advertising. #socialselling - Express your brand. Are you a fun party property? Are you known for having a luxurious spa? Your social media accounts allow you to further embody your brand, and ultimately reach more in-market travelers. Get the full story at Sojern