Declared the official day of love on February 14, 496 AD, Valentine’s Day is one of the most celebrated holidays worldwide. With spending expected to reach a record $19 billion this year, this isn’t just another consumer holiday reserved for retailers. Hotel marketers can amplify their storytelling and increase bookings through clever content and targeted engagement. Here the top five ways hoteliers can cash in on love. 1. Showcase Your Hotel in a Romantic Way The theme is love so take this opportunity to speak to travel shoppers in a heartfelt way. Show your Valentine’s Day spirit on all of your hotel’s channels. On your main webpage and social platforms, add a romantic flare by customizing logos and graphics to reflect this special day. Inside your hotel, hoteliers can add a tender touch to their visual storytelling with picturesque views and sentimental details. Get the full story at Leonardo