Search Engine Optimization (SEO) allows you to increase your profile on search results, ensuring you stay top of mind with in-market travelers. SEO is, broadly, the process of increasing your rank on search engines. If a potential guest searches for “hotel New York September,” they’re going to be inundated with results. Through SEO, you can work to put your property at the top of the results page. Here are four steps you can take to get your SEO efforts off the ground. Get the full story at Sojern