Google Trips makes it easy to see which attractions are open and estimate how long it will take travelers to get from one destination to another, helping individuals make the most of their time. However, when travelers find a match to a restaurant, bar, hotel or area attraction that matches their itinerary, they cannot make a reservation without contacting the provider directly. By virtue of its design, Google Trips is more appropriately marketed as a place to store information about a trip once plans have already been made. For those in vacation mode, the app serves a very specialized function despite its early limitations. Today, the app serves as a purely organic product and Google’s main priority appears to be building a positive user experience before exploring advertising functionalities within Google Trips. Get the full story at HeBS Digital Read also "Google launches personalized travel planner, Google Trips"