For the uninitiated, rate blending is a technique whereby OTAs can ensure they're providing the customer with the best rate by mixing different rate plans to meet the search parameters. Confused? Let's break it down with an example. Hotel A is promoting a two-night special whereby guests get a 50% discount when booking a two-night stay on particular dates. This special is also available on Now, imagine a guest searches for Hotel A on for the dates June 19-20th. The special rate applies to the night of the 19th, but not to the night of the 20th. Where Hotel A's website would show the guest two nights at the full rate (because the search dates do not meet the conditions of the offer), would take one ordinary rate and one night's worth of the 'special' rate, add them together, and serve the guest a cheaper offer. Get the full story at Triptease