Senior SEO specialists are warning travel brands that they must protect themselves from the advances of Google into the travel industry. Google is not yet fully committed to this niche, but they are seriously poised to do move in with their products like Hotel Finder and Transit Trip Planner, which has not yet been launched. With these products, Google will be targeting the travel sector directly. Google is poised to dominate the market, says SEO specialist Martin MacDonald, who has been the Inbound Marketing Director of Expedia Affiliate Network. He says that Google’s entry is a challenge for metasearch engines like Kayak, Prontohotel and Trivago. Google has also been changing its algorithm, and it’s having a huge impact. The most important move has been Google’s crackdown on duplicate content with the Penguin and Panda updates. A lot of businesses, including those in the travel niche, have been razed after these algorithm changes. And those who have survived this onslaught have had to produce fresh content. Get the full story at