Metasearch publishers are becoming an increasingly larger piece of the online travel pie. The number of customers interacting with a metasearch site during their online hotel booking journey is growing year over year. Appearing competitively in the search results of these sites will become more crucial as time goes on. The rate displayed by a hotel advertiser can have a much bigger impact than simply attracting a customer. Being price-competitive can also lead to: - Higher click-through and conversion rates - Lower cost per click, and improved positioning - More profitable campaigns How? Let’s find out. Get the full story at Koddi