In short, when it comes to revenue management technology, the policy shouldn’t be “set it and forget it.” Hotel owners understand the importance of balancing technology with human involvements. In a recent blog in Hotels magazine, Chad Crandell, managing director and CEO of asset management firm CHMWarnick, questioned whether overreliance on technology is hindering the industry’s ability to raise rates, even during the current environment of high occupancies. He wrote: “Are automated brand revenue management systems taking the decision-making power out of the hand of the experts, undermining their confidence to push rates by requiring an override of system recommendations?” Get the full story at Duetto