The importance of trust on your travel landing pages
Sep 01, 2017
Travel landing pages can realistically achieve conversion rates of at least 12% - the very best convert over 25% of their visitors. If you’re not hitting these benchmarks, it might be time to take a hard look at your marketing and ask yourself if you’ve done enough to make your prospects trust you.
Unbounce compiled four data-backed ways to boost trust on your travel landing page. Use them as a jumping off point for your optimization efforts.
1. Bolster your copy with trust words
Using an Emotion Lexicon to analyze copy, Unbounce data scientists found evidence that visitors to travel landing pages have slight concerns about the legitimacy of the offers. However, they also found that using at least 7% (and up to 10%) of your copy to establish trust could result in conversion rates that are up to 20% better.
Unbounce data scientists found that these are some of the words that impart trust on travel landing pages: enjoy, perfect, secret, top, team, guide, save, personal, spa, food, planning, policy, provide, star, award, real, share, friendly, recommend, school.
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