Unbounce compiled four data-backed ways to boost trust on your travel landing page. Use them as a jumping off point for your optimization efforts. 1. Bolster your copy with trust words Using an Emotion Lexicon to analyze copy, Unbounce data scientists found evidence that visitors to travel landing pages have slight concerns about the legitimacy of the offers. However, they also found that using at least 7% (and up to 10%) of your copy to establish trust could result in conversion rates that are up to 20% better. Unbounce data scientists found that these are some of the words that impart trust on travel landing pages: enjoy, perfect, secret, top, team, guide, save, personal, spa, food, planning, policy, provide, star, award, real, share, friendly, recommend, school. Get the full story at Unbounce