On a moody August morning in British Columbia, two humpback whales swam beside the floating Great Bear Lodge, exciting guests who watched them feeding and lunging out of the water for fish. Posted to Instagram, the video of the exuberant wildlife encounter went viral and the lodge’s following grew from 600 to nearly 50,000. Booking inquiries jumped 1,350 per cent that week. Such is the power of Instagram, the popular photo-driven social media platform, now with over 1 billion users. Get the full story at Today