During our time spent crafting content for hotels, we’ve discovered one key quality that good written content always has: details. Guests browsing your hotel’s website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they are looking for the specifics, the deal-makers and conversely, the deal-breakers. Details are what will convince them to make the purchase. The fact is, specificity is key when marketing hotels, from identifying your target audience to conducting research to telling your story. Here are just some of the ways in which it pays to be specific in your hotel’s written content. Get the full story at Hotel Speak