Your hotel has a dynamic pricing strategy in place - rates are increased or decreased according to demand. But how do you know these are the right rates and spectrum of rates, or if you are inadvertently turning away demand? Today’s complex market demands a precise, scientific approach to get your pricing right. Around the globe, hotel operators, managers and owners are increasingly looking for confidence in, and validation of, their room pricing strategies. With an understanding of the price sensitivity in your market, your pricing strategy can both encourage purchase by less price sensitive demand and protect your more price sensitive business and we have put together a kit to help you to do just that. Get the full package at Ideas (free registration)