Think you need a big budget to make e-mail marketing work for your organization? Or a large list? Or a three-digit average order? Think again. Here's the story of a company that's seeing a tidy profit from its e-mail marketing efforts with none of the above.

I heard Sam Cutting IV, president of Dakin Farm, speak at the Vermont/New Hampshire Direct Marketing Group annual conference last month. My thanks to him for letting me share with you what he shared in his presentation, including specific cost and revenue figures. If you're looking to do a lot with a small e-mail marketing budget, you'd do well to follow Dakin Farm's lead.

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