The study, based off a survey of “hundreds of local dealers, agents and franchisees across a wide range of industries” indicates that the top media tactics in use by local affiliates are: - Coupons (83%); - Direct mail (81%); - Local events (79%); - Email (72%); - Website (72%); and - Community sponsorships (71%). Tactics in use by half – or fewer – respondents include TV (50%), billboards (45%), magazines (45%), Twitter (43%) and daily deals (29%). Get the full story at MarketingCharts Read also "12 things to check in your local homepage SEO audit" at Search Engine Land