HSMAI is honored to name Christian Boerger, CRME, corporate director of revenue strategy, Pacific Hospitality Group, as its Corporate Revenue Management Professional of the Year and Emily Bowen, CRME, director of revenue, reservation and distribution, Penn State Hospitality Services, as its Single/Multi-unit Revenue Management Professional of the Year. These awards are co-presented by Rainmaker. In addition, HSMAI is honoring Dr. Ravi Mehrotra, who co-founded IDeaS Revenue Solutions in 1989, with the Vanguard Award for Lifetime Achievement in Revenue Management, for achievements and contributions to the hospitality industry and the revenue management discipline. The Vanguard Award honors revenue management professionals who have left an indelible mark on the field of pricing and revenue optimization in the hospitality industry. It recognizes individuals who have spent a major portion of their careers in the revenue management profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time. HSMAI's ROC Americas 2016 will focus on The Many Faces of Revenue Management. To be successful in hotels today, a revenue management leader must master many roles: analyst, strategist, tactician, communicator, thought leader, team builder, data advocate, distribution specialist, digital marketer, and more. ROC will deliver the insights and expertise you need to develop these skills and talents in yourself and your team while maintaining a focus on the core of the profession: Optimizing Revenue. For more information and registration go to HSMAI