Well, consider this: the main tenets of marketing are still the same—it's still about creativity and trust. It's just the tactics that have changed. The good news is that, in an era when a Time magazine poll finds Jon Stewart's still the "most trusted journalist in America", a playful approach to how your brand understands and engages with its consumers is a key element in gaining their trust. In the Innovation Economy, in fact, reputation building is all about being your consumer's co-conspirator in everything they do. And that means looking outside the marketing sphere for the best-in-class examples capturing consumer's attention today. Get the full story at AdvertisingAge