There have been many barriers to putting the customer at the center: economic and political uncertainty, a focus on price and product, ensuring the CFO and the board are happy, culture, siloed technology and departments and what the competition is doing - the list and excuses go on and on. But on all of these points, we have one perspective: think long-term, and don’t just focus on the immediate. So how can the short-term view be overcome in 2017 to achieve true customer-centricity? It starts with listening and working together across your organization to rebuild a customer-focused hub. Make the commitments and organizational changes necessary to place the customer at the center of your enterprise, and understand that the customer manages their own journey. Adopt a true outside-in perspective spanning all organizational silos and touch points, think ahead in terms of innovation, and focus on long-term customer engagement and value. Get the full story at Marketing Land