1. If you could give one piece of advice to your younger self that pertains to your career in marketing, what would it be? I would tell myself to always understand the customer you're targeting. What do they need? What are their motivations? What are their fears and pain points that you can overcome? As an online company with such a high volume of traffic, we have so many sources of data to tap into, but if we don't also stay focused on the customer as a real individual, we're not capitalizing on our most important data source. 2. What's the most unexpectedly important skill from your past that you've found plays into your success? I have always been very focused on understanding prioritization and figuring out the nugget of "what matters." Probably a lot of it stems from being very busy in my younger years between juggling part-time jobs, academics and a social life. In my role, there are many interesting things we could do at any time, and the key is staying focused on the things that are meaningful and have the potential to move the needle for the business. You can't go deep on everything but some things require it and some other things just need to be put to bed quickly. Get the full story at Mashable