He confirmed the adage that revenue people and marketing people are often two different breeds, underscoring the importance of each explaining their respective disciplines and the benefits they bring to the partnership. “You have to explain marketing to the revenue people and revenue to the marketing people,” he said, adding that revenue managers see things in black and white while for marketing it’s all gray. More specifically, hotel revenue managers are focused on predicting consumer behavior and optimizing the room availability and price to maximize revenue growth. They will look at historical trends and make decisions from there. Get the full story at Duetto