Across the entire data sample, desktop still edges out mobile in driving the most traffic to the hotel websites we evaluated. However, this varies by property and location and some of our clients are seeing 60%+ of traffic originating on mobile, with tablet traffic remaining fairly flat year-on-year. Despite accounting for a significant volume of website traffic, mobile still only accounts for 10.2% of total website revenue across the hotels we evaluated. Again, this figure is growing as the usability of mobile booking engines improves and user confidence in purchasing on smartphone devices increases. These figures lend credence to the widely held industry opinion that smartphones are used more for information search, in the early stages of travel planning. Get the full story at 80 DAYS