The iBeacon is a simple technology that sends a Bluetooth signal to a mobile device in the form of a push notification when a phone with certain permissions comes into proximity. It may not seem incredibly innovative from the outset. That’s until you realise the potential power. For example, iBeacons can alert a user to a special offer on their phone that may interest them when they walk by a certain isle in a store, or it can be used to welcome them via push notification when they enter a shop. Alternatively, it can send them a link to download an app that may result in them enjoying a specific in-store experience, or offers. There’s a myriad of ways that it can be utilised and these are just some of the examples. Get the full story at Reve News