In 2016, organizations that understand their audience, utilize their top-performing online channels to attract and engage customers and measure performance accordingly are far more likely to succeed on the competitive digital marketing battleground. CMO and ROI success will shift to focus on key digital MBOs (management by objectives) and KPIs (key performance indicators) such as traffic, revenue and conversions. Here are seven key trends that will impact marketing departments across enterprises in 2016. Get the full story at Marketing Land