We noticed a pattern across sessions: hotels that blend modern technology with classic hospitality perform best. By using technology, such as reputation management tools, and combining it with a focus on staff training and retention, hotels improve their reputations over time. This improvement creates a virtuous flywheel: a better reputation means higher OTA rankings, which means more bookings, which means more opportunities to deliver an exceptional guest experience that results in glowing reviews. Get the full story at OTA Insight