Moms, dads, grandma and grandpa all want to expose their kids to new cultures and experiences. And because the economy is so strong for so many people, family travelers plan to travel more frequently in the coming year as families are less concerned about the economy and their job security. While Mom used to be the sole decision maker, the kids having a more influential role in planning where families go than ever before. They’re using technology to each other and share their trip experiences. So it’s only natural for those kids to desire visiting a specific place after being influenced by their peers. That’s a strong observation that should get hoteliers thinking about how to leverage social media not just to the guests that are paying for the stay but those teenagers with their heads stuck in the screens. They’ve got a stronger voice than mom and dad in many instances. Get the full story at Hotel Interactive