One of the most cost-effective ways to build buzz around your business is to get it covered by the media, either local or national. But how does one go about doing that, especially if you don’t have the budget to hire a PR firm? While getting actively involved in your company’s Facebook page and Twitter feed is essential these days, and using those same tools to follow the media outlets that cover your industry, it might be enough to attract the attention you want. What follows, then, are additional tips from fellow business owners about how to get press for your business using both tried-and-true methods as well as the benefits you can reap from tapping the latest in social media technology to get your business some media attention. Get the full story at Inc. magazine