Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success in this new scenario?

Internet marketing is very different - and if you're not knowledgeable, you can allocate budget improperly or direct your efforts toward an area that won't provide ROI.

We all know that traditional marketing is a monologue?companies deliver messages to the market and push customers through the consideration process. The Internet changes the ways we can communicate with customers, adding new media like blogs and Web video.

Get the full story at MarketingProfs.com