All of this leads to a more rel­e­vant, con­sis­tent, and seam­less cus­tomer search and brand expe­ri­ence. Break­ing down the archaic notion of “my side vs. your side”has demon­strated sig­nif­i­cant results for companies: - Added expo­sure on SERPs. The top two or three results on SERPs are typ­i­cally PPC ads. By com­bin­ing your efforts, you could con­sume the bet­ter part of an entire page, like a row of real estate in Monopoly. - More data. When you com­bine your organic and PPC cam­paigns, you get twice the amount of data to ana­lyze. This is par­tic­u­larly ben­e­fi­cial when you can view the data side by side, at the back­end con­ver­sion level. - Reach con­sumers early and at all stages in the sales cycle. Con­sumers who are brows­ing for what to buy don’t care about your ads. They don’t care if it’s a paid or nat­ural search ad that they click on. They just want the quick­est and most rel­e­vant answer to their search. When planned and man­aged together, SEO and paid search can serve mes­sages and infor­ma­tion that are rel­e­vant to cus­tomers across all stages of the pur­chase and con­sid­er­a­tion funnel. Get the full story at the Digital Marketing Blog by Adobe