Travel CMOs in 2016 must understand the market dynamics that are changing how consumers shop and buy travel. That understanding will enable them to engage consumers, track the shopper journey, meet them where they shop, and ultimately convert them – all based on behavioral data. Bottomline, the online travel game has changed dramatically and the new Travel CMO must keep up or be left behind. Here are three major trends affecting travel marketing and CMOs across the industry in 2016: Get the full story at nSight