While not in every market today (the rollout is in 20 markets), or super robust in the markets it is in, it does opens the door for a lot of potential (whether for Facebook or hotels depends on your point of view). Added to Google’s already existing guide program, there are suddenly very big players on the scene between hotels and their guests. How should you be thinking about this new development? Consider these thoughts from HSMAI’s Digital Marketing Council. Get the full story at HSMAI