It's not just hotel brands that one needs to keep an eye out for. Disrupters in the travel space such as Uber and Airbnb have succeeded at creating niches that appeal to what I call the "anti-generation." This demographic does not want cookie-cutter experiences. For example, instead of calling a taxi, they prefer to use an app to hire a car; instead of staying at a hotel, they choose to book room nights from local hosts. Technology has played a big role in providing businesses with the means to broadcast their unique story to a global audience. Social media has created the platform where travelers can deal directly with brands, which can leave unsuspecting travel agents out of conversations. As more consumers become accustomed to using technology to discover, connect and share, travel professionals need to adjust digital marketing strategies to take advantage of emerging trends. Get the full story at Travel Weekly