Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called “Hotel Distribution Costs,” examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift. ETTSA is an organization “representing and promoting the interests of global distribution systems (GDSs) and travel distributors (read: OTAs), towards the industry, policy-makers, opinion formers, consumer groups and all other relevant European stakeholders.” The report, prepared by a consultancy called Infrata, concluded that hotels that attempt to boost direct bookings at the expense of agencies and OTAs risk having lower occupancy rates with “no measurable” savings on costs, and suggested the main reason for hoteliers to push direct sales is to “reduce transparency for consumers.” Get the full story at HEBS Digital and Triptease Read also "ETTSA Report: Direct distribution is no cheaper for hotels than indirect"