In 2015, Google reduced its maps or places results from displaying a “7-Pack” to a “3-Pack”, only showing three Hotels with a thumbnail image and Google’s own commercialized meta-tool. Hotel Price Ads (HPA) may lead a consumer to book via Google or with one of their OTA advertising partners. And recently, Google made further, major layout changes to its SERPs (Search Engine Result Pages), especially for broad search queries like “Miami Hotels” or “Hotels in Times Square.” As a result, natural/organic search listings have now been pushed further down the pages and are seeing a reduction in organic click-throughs, and even less traffic on mobile devices. Solutions: While you cannot control the search engine’s giant layout or where your listing is displayed in the SERPs, you do have some control on what information is being populated. Get the full story at Tambourine