The best course of action is for hoteliers to take matters into their own hands and actively encourage guests to write a review about the hotel. This is the first step to unify both where reviews are coming from and where they are being distributed, in order to put some control back into the hands of the people who can make a difference. The simplest way to gain, analyze, and strategically distribute feedback is to create a survey with a tool like TrustYou Stars. Feedback from these surveys allows hoteliers to understand what guests value most in their hotels (think: how clean the room was, how the food tasted, if the amenities matched expectations, etc.). Next, connect information about your guest, such as: name, email, date-of-arrival, and date-of-departure in order to request feedback from the guests who are actually staying in your hotel. Depending on various desired results, this can be done at different stages from while a guest is at your property to when they have returned home. The following path shows a linear path for how each survey response with TrustYou Stars affects your overall reputation around the web. Get the full story at TrustYou