The term "power breakfast" was a very popular term in the late 1980s and through the 1990s - It was frequently used to describe all the "deals" that sophisticated and influential people were able to close business agreements in previously under-utilized hours.

It makes sense that a hotel, as a combination of a product and a service, is easier to sell in a face-to-face situation. The best chance for sales people to close may very well be when the potential client can see first-hand what a good experience their guests will receive.

Most hotel sales people will agree that group business, meetings and contract sales are usually closed when the prospect client has had a first hand opportunity to see the property "in action." While some clients include an overnight as part of the due diligence review, many others cannot compare the full benefits of a rooms only hotel in competition with full service properties.

Breakfast at both rooms-only and full service hotels is a chance to shine, as more salespeople than ever are viewing breakfast as an ideal time to "do" business.

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