Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better or for worse, cemented many iconic brands into our country’s DNA. Back then, most advertisements were smart enough to appeal to the masses, but targeted enough to drive sales within key demographics. And importantly, the advertisers considered the medium as a key player in each campaign’s success. If an advertisement ran in Time magazine, or rolled out on a hit radio program, it gained instant credibility. The distribution channel provided inimitable authority – and it was worth the price. Get the full story at kissmetrics