Packages drive increased revenue: Average Daily Rates (ADRs) – a common performance metric for hotels – for UK package stays were higher versus standalone stays by an average of almost 20%. This shows a substantial rate boost for hotels – and an incentive to include their hotels in package offerings. Packages equate to longer stays, and booking windows: UK package bookings typically have almost twice the length of stay than a standalone hotel booking, making them an attractive source of incremental demand for hotel partners. Package demand also typically has a booking window more than one and a half times longer than standalone hotel bookings, providing more opportunities for hoteliers to upsell to consumers – both prior to check-in and on-property. There are fewer cancellations: Since the hotel stay is commonly linked to a non-refundable flight, packages tend to have lower cancellation rates compared to hotel-only bookings. This is especially important for hoteliers, particularly during a time when consumers are paying for travel insurance or potentially booking refundable, standalone hotel stays in a separate booking to get the most competitive rate. Get the full story at Travolution Read also "Expedia: The value of international hotel bookings"