Milestone worked with a third party vendor to include a social sharing step on the final stage of the online booking process. The initial results after one month: - About 30% of guests booking online decided to post the message to one of their social channels. - Each social message posted by a guest drove an average of 5 to 6 unique visitors to the hotel website. Overall, the test seems to be a success. Allowing users to easily share a purchase story on their social channels can be very effective in gaining more traffic and potential customers. People trust their friends, especially when it comes to making a purchase decision. Get the full story at Milestone